VFA Appoints
Ameeta Soni Vice President, Marketing and Business Development
Leading Facility Management and Capital Planning Software Company Taps Industry Veteran
Boston, MA May 24, 2005 VFA, Inc., the leading provider of software and services for facilities management and capital planning, today announced the addition of Ameeta Soni to the Company’s senior executive team as Vice President, Marketing and Business Development. In this role, Soni will lead the planning and execution of initiatives aimed at bolstering VFA’s market share and leadership across North America.
Since its inception, VFA has performed hands-on assessments of more than 16,000 properties worldwide and the Company’s flagship software, VFA.facility®, is currently being used to manage over one billion square feet of real estate. More than 250 organizations across North America have implemented VFA’s solutions, including the largest federal government property managers, Fortune 500 companies, healthcare providers, colleges and universities, and state and local governments. Soni’s appointment will allow VFA to solidify its leadership role with its current customer base, while supporting the Company’s continued expansion into the commercial sector and advancement of its technology.
“Ameeta is a valuable addition to VFA’s team, bringing more than 20 years of marketing and business development experience in the technology sector,” said Jerry Kokos, President and CEO of VFA. “Her proven abilities in developing demand generation programs and strategic marketing initiatives as well as forming successful business alliances will be advantageous to VFA and help ensure our continued success.”
Prior to VFA, Soni founded Aanza AutoID Group, a technology services firm focusing on the RFID market, and Aanza, a provider of product lifecycle management software and consulting services. She previously served as vice president of product marketing and vice president of marketing at ChannelWave Software. Soni has also held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates.
“Joining VFA’s team was an easy decision for me and a natural next step in my professional career,” stated Soni. “I am pleased to join a company that has such a strong list of renowned clients and a well-established reputation for delivering measurable value with its solution. I look forward to helping take VFA to the next level of success as it continues to forge new ground in the commercial sector.”
Soni is a published author whose work has appeared in publications such as Mass High Tech and Handbook of Business Strategy. She is also a frequent panelist and speaker, addressing marketing, product development and entrepreneurial issues. Soni received her MBA from the University of Chicago, her MS from the University of Massachusetts at Amherst and her BS with honors from St. Stephen’s College, University of Delhi, India.
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