By Ameeta Soni, Senior Vice President and Chief Marketing Officer, VFA, Inc.
Our annual customer conference, VFA Connections, was once again a success, with capital planning and management professionals from across North America gathering for great conversations and learning.
Some of the key lessons learned during these two days of presentations and networking include:
- It’s not about the buildings – it’s about solutions
- Capital investments must have a direct link to strategic and business goals
- Accurate, objective, defensible data helps get funding